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Blissful Bodies Tourism Ireland

Tourism Ireland


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Tourism Ireland

Tourism Ireland recently launched a brand new consumer website promoting the island of Ireland as a holiday destination. But this isn’t just any tourist website, this one is the largest ever indigenous web-project to be undertaken in the country…..and that’s official after its launch in Belfast revealed that a mega £1.8 million was spent on the global web project designed to promote the island of Ireland to twenty seven markets worldwide and in fourteen different languages! Now that’s impressive. Even the MP’s John O’Donoghue and Angela Smith came out in their droves to launch it. The website features information sourced from a database of over 30,000 tourism products including accommodation, festivals, attractions and events. And the interesting thing is that the information is updated on a daily basis making it the most dynamic and comprehensive all-Ireland tourism database ever for overseas tourists. The site is also unique (in Ireland) as it provides the first portal for tourism data from both the Northern Ireland Tourist Board and Fáilte Ireland in the South to be accessible through one website. As well as showcasing a range of holidays and activities on offer across the country as the site provides a comprehensive regional breakdown of accommodation. Visitors can also use the 'My Visit' function to store their favourite web pages and build up a holiday itinerary, which they can save or send to friends. On close inspection the amount of information the site holds is actually quite remarkable. It lists almost everything a possible visitor would like to do or see by city. There is no doubt that this site successfully showcases the best that Ireland has to offer and apart from looking fresh, comprehensive and easy to use, the use of innovative photography certainly adds to its value. The agency behind the design, LB Icon, has developed an 'effectiveness framework' that combines Web analytics, online brand tracking, online surveys and offline research, to assess the economic return value of the site. Content for the multilingual sites is managed using the Tridion R5 Content Management System. This site is well-designed, user friendly and provides excellent information on the activities, sights, accommodations and restaurants in every city in Ireland.......and fully serves its function effectively – promoting Ireland as a desirable tourist destination across the globe.


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